We got curious at 12th Knot!

10.03.23
Carla Dobson-Elliot

The event saw us revealing our Curious Consumer Cohorts – a brand-new way of segmenting and targeting audiences – as well as exploring the macro drivers that affect our curiosity and some of the exciting opportunities curiosity can bring for businesses.

The event saw us revealing our Curious Consumer Cohorts – a brand-new way of segmenting and targeting audiences.

The event saw us revealing our Curious Consumer Cohorts – a brand-new way of segmenting and targeting audiences – as well as exploring the macro drivers that affect our curiosity and some of the exciting opportunities curiosity can bring for businesses.

Curious to know more?

Watch our highlights video below or head to our curiosity webpage where you can download the report for yourself and sign up for a free curiosity workshop with our strategy team.

Carla Dobson-Elliott

Carla Dobson-Elliott

Director of Editorial Content

With over 17 years in the industry, Carla excels in editorial content and content marketing. She has a strong background in brand positioning, tone of voice development, and audience segmentation strategies, such as Curious Consumer Cohorts™. Carla is passionate about leveraging curiosity to enhance customer experiences and foster brand loyalty.
Articles by this author

Share this article

finfluencer giving financial advice using mobile device
Learn

The rise of the finfluencer 

Read more
Laptop screen with blogging formats
Learn

For the love of formats: writing content made easy

Read more
young couple doing their financial planning using laptop
Learn

Financial planning for the new and emerging life moments

Read more