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Man choosing between watching video or reading copy
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The Sticky debate: video v copy

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Young cheerful woman controlling home devices with natural language search
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What is natural language search and how does it affect your content?

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Behavioural science marketing comms on mobile devices
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How behavioural science is everywhere in marketing

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Man scrolling short-form and long-form content on his mobile device
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Short-form vs long-form: a content strategy conundrum

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Writer considers using an Oxford comma
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Who gives a f*ck about an Oxford comma?

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Man tasting the secret sauce to good content
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What’s the secret sauce for creating good content?

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Commuters on a busy train platform during rush hour, some reading newspapers
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RIP Evening Standard: How to win new audiences in a post-print world

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Mature man wearing a suit in a setting that typifies modern luxury
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Reaching the modern luxury consumer in a splintering sector

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Group of people volunteering at a food kitchen
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Storytelling 101: The anatomy of a story and why it matters to your brand

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Group of young adults laughing
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What is #loudbudgeting and how does it help Gen Z avoid FOMO?

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Staff Spotlight Maryam
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Sticky staff spotlight: Maryam Munir

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Lady on couch with tablet reading her own copywriting, checking tone of voice
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Active and passive voice

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Man with glasses using laptop to unsubscribe from mailing list
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Unsubscribe me (let me go): Making email opt-outs easy

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