Curious
about finance?
Discover a powerful new way to connect with financial services consumers
Whether it’s banking, savings, investments, pensions or insurance, everyone uses financial services. So how can brands capture the attention of such wide audiences without relying on outdated demographics? We believe the answer lies in tapping into one of the most powerful human emotions – curiosity. Discover how, by understanding and playing to different types of curiosity, financial services brands can motivate, empower and convert even the most disengaged consumers.
See how we work with financial services clients
Curious to learn more?
Download the Curious about finance report today to:
- Meet each of our Curious Consumer Cohorts® and understand how financial services brands can win their attention
- See examples of how financial services brands are leveraging curiosity in their comms
- Understand the financial drivers impacting audience curiosity, from the rise of the finfluencer to the shift from authority to empowerment to the cost-of-living crisis becoming the new normal
- Book a place at our free Curious about finance workshop
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What kind of curious are you?
“Who in the world am I? Ah, that’s the great puzzle.”
Find out who in the world you are by taking our curiosity quiz.
(2 mins)
