Building on tonal values to push performance

Client comms


One of the biggest players in the premium sportswear universe, ASICS sets the pace when it comes to the power of movement on the mind.

When the Japanese brand looked to strengthen their comms, they asked us to:

  • Build a newsletter to engage employees
  • Deliver job ads that reflect the company’s values
  • Develop their tone of voice guidelines


Built on the philosophy Sound Mind, Sound Body, our copy had to reflect ASICS’ feel-good factor.

From writing and designing a newsletter that collated communications, to reaching the best talent available to boost the business. We took tonal values steeped in history and turned their positive sentiment up to the max. Our clear and consistent messaging helped us to build on brand sentiment like never before.

That’s not all. We help ASICS’ digital teams reach their audience with web and email copy to inspire their next sportswear purchase. Our copywriters flex their literary muscles to ensure the promotional material never strays from their uplifting ethos.


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