Need to give your earned media strategy a boost? This course will give you practical advice on how to put a story at the heart of your campaign to make sure newsrooms take notice. It looks at everything from shaping the strategy behind your campaign to practical advice on how to create editorial video content for TV and online. Led by former Sky News executive producer Jamie Wood – now Sticky’s Head of Communications and PR – this course will give you expert hints and tips on how to make sure your brand makes headlines.
What’s covered
- The guiding principles of editorial coverage
- Planning effective editorial content
- How to integrate video into your earned campaign
- Tips on creating great earned video content
- Understanding newsrooms and what they want
- Knowing the news cycle and how to fit into it
- Practical exercises
- Q&A