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Lady on couch with tablet reading her own copywriting, checking tone of voice

Active and passive voice

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Man with glasses using laptop to unsubscribe from mailing list

Unsubscribe me (let me go): making email opt-outs easy

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Staff Spotlight Rhian Harries

Sticky staff spotlight: Rhian Harries

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Businesswoman thinking and looking at online content audit

4 content cries for help and the content audits that solve them

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Lady typing SEO copy onto laptop. Checking contractions and social content

Contractions in copy: the dos, do nots and don’ts

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Staff Spotlight Giacomo

Sticky Staff Spotlight: Giacomo Cannata 

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Marketing lady writing content and tone of voice on her laptop

Why tone of voice matters now more than ever

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6 great movie taglines and what copywriters can learn from them

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Marketing team, woman and man, writing content and tone of voice on his laptop

Call that a tonal value?

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Man giving feedback on content amends while working late. Sitting on stairs with laptop

7 ways to give good feedback

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Marketing lady writing content and correcting tone of voice mistakes on her laptop

6 tone of voice mistakes and how to avoid them

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The case for colourful content creation

The case for more colour in content creation

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6 lessons The Traitors can teach us about copywriting

6 lessons The Traitors can teach us about copywriting

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