have your say

Does the thought of logging off socials send shivers down your spine? Or do you diligently detox regularly? Latest research from Durham Uni suggests going on social media hiatus may not give us the mood boost we’re looking for, and that actually it’s all about moderation. What’s your view on digital detoxing?

We’re huge fans of using behavioural science in marketing, but like all powerful tools it needs to be wielded wisely. Are some brands at risk of alienating rather than influencing audiences?

Will you be getting out the love hearts for Valentine’s Day or is seasonal marketing just a bit well… naff? Pressure on finances, changing priorities for Gen Z and drives towards greater personalisation across marketing efforts are all affecting the role of seasonal triggers, but are we ready to say goodbye to them completely?

Could it be anything else at this time of year? But are you Team John Lewis or Team M&S? Or, controversially, do you think Christmas ads should be a thing of the past?

From Shrek-inspired shoes to catwalk-ready creations by Simone Rocha and a collab with Levis, it’s no secret that Crocs are having a real marketing moment. But how do we really feel about the Marmite of the fashion world and will anyone still be rocking them in 2024?