have your say
![Seasonal Triggers](https://www.sticky.co.uk/wp-content/uploads/2024/01/matt-nelson-2Rb2I8TZ6O8-unsplash.jpg)
Are you ready to say goodbye to seasonal marketing?
Will you be getting out the love hearts for Valentine’s Day or is seasonal marketing just a bit well… naff? Pressure on finances, changing priorities for Gen Z and drives towards greater personalisation across marketing efforts are all affecting the role of seasonal triggers, but are we ready to say goodbye to them completely?