have your say

Which Christmas ad do you prefer?

Could it be anything else at this time of year? But are you Team John Lewis or Team M&S? Or, controversially, do you think Christmas ads should be a thing of the past?

There’s no doubt Christmas, despite being wrapped up in bows, bells, baubles, and festive cheer, can bring its own challenges.

According to Marketing Beat, 46% of us want to see Christmas advertising that reminds us of better times, while others value festive humour (21%) and some prefer values focussed Chrimbo content (20%).

Is this telling perhaps? That the shift in adverts this year may be an attempt to free us from the traditions of Christmas, turning things on their head. Letting go of the traditional concept of a tree with John Lewis or the shaking of social pressures with M&S.

More Sticky debates