We’re a full-service content marketing agency on a mission to satisfy the innate curiosity of the human mind.

Bringing together a passion for behavioural science, a dedication to creative thinking and an award-winning heritage in content production, we breathe life into brand stories and build connections in a way that leaves your audiences curious for more.

And not just your brand’s curiosity, or our curiosity, but your audiences’ curiosity.

At Sticky, we believe understanding your audiences’ curiosity – what drives it and what satisfies it – is the key to content that creates deeper connections and drives brand engagement and loyalty.

The marketing industry has long used traditional demographics to view audiences. But this model just doesn’t work anymore. We want to shake up the little boxes we put people into and consider an attitudinal model that allows us to be inclusive regardless of age, gender, race or finances. And that’s where curiosity comes in.

Being curious is a core human value, something that unites us all and is at the heart of all good storytelling. So, it makes sense to put curiosity front and centre when it comes to considering our audiences’ motivations, preferences and challenges.

Our investigations into curiosity have led to the discovery of five curiosity cohorts.

These curiosity types help us understand the different ways people explore the world and how they like to be communicated with, so we can craft amazing content that better serves audiences’ needs and drives action.