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How brands can overcome the ‘cringe era’

9 reasons why every brand needs an editor-in-chief

Storytelling 101: The anatomy of a story and why it matters to your brand

Demographics are dated, capture curiosity for next level content

6 great movie taglines and what copywriters can learn from them

The case for more colour in content creation

Our thoughts on 2023’s Christmas ads

3 things I learned about ChatGPT

Making Connections: Taking green travel mainstream

Lunch is about you: How the food and drink industry is embracing hyper-personalisation 

Making connections with plant-based consumers

Shock tactics: Does shock advertising still work?

Make finance simple: Why financial services companies need to change the way they speak