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Happy female editor-in-chief in office, thinking and reading on computer.

9 reasons why every brand needs an editor-in-chief

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Group of people volunteering at a food kitchen

Storytelling 101: The anatomy of a story and why it matters to your brand

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Content that's not for traditional demographic. Latin senior man skateboard on bikeway and having fun.

Demographics are dated, capture curiosity for next level content

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Great movie taglines

6 great movie taglines and what copywriters can learn from them

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The case for colourful content creation

The case for more colour in content creation

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Couple watching Christmas TV adverts at home

Our thoughts on 2023’s Christmas ads 

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Man using ChatGPT on a laptop

3 things I learned about ChatGPT

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A hiker enjoying 'green travel 'in the Lake District.

Making Connections: Taking green travel mainstream

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Lunch is about you: How the food and drink industry is embracing hyper-personalisation 

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Two bowls of plant-based meals

Making connections with plant-based consumers

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Young woman scrolls through her phone and sees shock advertising.

Shock tactics: Does shock advertising still work?

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Make finance simple

Make finance simple: Why financial services companies need to change the way they speak

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SEO Strategy

Why make SEO your recession strategy?

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