William Russell

Helping an insurance company become a top source of expat news and views

William Russell
Copywriting, SEO, Strategy


William Russell have given a helping hand to thousands of people upping sticks and moving their lives to far-flung destinations. When the international health, life and income protection insurer wanted to raise their profile, they came to Sticky to get some help of their own.

The emigration experts asked us to:

  • Increase organic traffic
  • Boost search impressions and click-throughs
  • Enhance brand visibility


We packed our bags and set off on a journey to understand William Rusell’s customers. Immersing ourselves in their questions and concerns to position the insurers as the authority on all things emigration.

We turned to the William Russell blog to build an SEO-led strategy – education, finding a job, buying a property, our content covered it all.

By pairing detailed keyword research with data from trusted sources, we delivered a collection of global destination guides and a multitude of blogs to help people find news, views and information on all aspects of moving and living overseas.


increase in organic search click throughs
increase in impressions through search
increase in organic traffic
nominations for Global Search Awards

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