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Lady typing SEO copy onto laptop. Checking contractions and social content

Contractions in copy: the dos, do nots and don’ts

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Artwork of an abstract digital eye

We got curious at 12th Knot!

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Two bowls of plant-based meals

Making connections with plant-based consumers

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Young woman scrolls through her phone and sees shock advertising.

Shock tactics: Does shock advertising still work?

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A toast to a successful client survey

2022 Client Survey: Satisfied clients and record-breaking feedback

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Make finance simple

Make finance simple: Why financial services companies need to change the way they speak

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SEO Strategy

Why make SEO your recession strategy?

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Making connections with the sober curious

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Support women investing in their futures

Making connections that support women investing in their futures

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The rise of FemTech: true tech for good

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Real Sex Sells: How to market to Millennials and Gen Z

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How to make the metaverse part of your brand landscape

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Why don't Gen Z use capital letters?

Why don’t Gen Z use capital letters?

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