Brief
First Direct has always done things differently. When they wanted to create videos that felt functional and familiar, they reached out to our creative team.
The bank that never closes asked us to:
- Put customers at ease about mobile banking
- Explain financial jargon and educate on fraud risks
- Position them as a helpful source of information
Approach
Our copywriters set to work on simplifying tricky banking topics. How safe is mobile banking? How do you spot a phone scam? We found the right words to make the complex less perplexing and to put money worries at ease.
By pairing our script with a distinctive animation style and a voiceover artist that hit all the right notes, we produced helpful videos that felt unmistakably First Direct.
