Corporate travel with a conscience

Brief

A global tech company focused on business travel, HRS wanted to address important environmental issues with a corporate audience.

The SaaS developers asked Sticky to:

• Produce whitepapers on environmentally responsible travel
• Set the scene for HRS solutions
• Position HRS as a one-stop shop for sustainable B2B travel solutions 

Approach

Producing the perfect whitepaper takes creativity, collaboration and content know-how. We took a high-level brief and brought our expertise in research and analysis together with HRS’ capabilities and features to uncover insights that resonate with two distinct audiences.

By working closely with HRS, we produced an inspirational whitepaper aimed at the hotel and corporate travel industry, airline crews and passengers. Once written, we turned our hand to creative ideation and picture research to deliver eye-catching double-page spreads that would drive new leads.

2
whitepapers demonstrating HRS SaaS expertise

1
better-connected global travel industry