Brief
Phones, tablets and laptops shouldn’t cost the earth. That’s why Loop Mobile sells high-quality refurbished tech to minimise waste without compromising on quality.
The device dealers asked Sticky to deliver social content that:
- Entertains and builds brand awareness
- Educates their followers on refurbished tech and its benefits
- Encourages potential customers to ‘go green’ with Loop Mobile
- Establishes the brand’s premium status in the market
Approach
Rather than post for post’s sake, we took Loop’s brand pillars to make sure we hit their premium, planet and personal focus. Before sharing anything on socials, posts were divided into evergreen, product-focused and themed categories for a comprehensive content calendar.
Our creative team set to work on captions and carousels that covered everything from the Loop 70-point quality check to what to pack for sustainable travel. Consistent copy, on-brand visuals and strategic thinking combined to ensure the retailer always loops us in on their social plans.
increase in followers in one month
