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On trend insurance content

Client:
NIG
Category:
B2B, Insurance

Brief

Commercial insurance providers NIG pride themselves on building relationships with a network of trusted brokers. Engaging with brokers in a meaningful way helps to sell their products to SMEs across the UK.

The risk experts asked Sticky to:

  • Create content to keep NIG front of brokers’ minds
  • Give brokers ‘quick wins’ as they support their SME clients
  • Establish NIG as a leading source of insurance-related information

Approach

Our ideation started with insights, deep dives into the trends affecting SMEs. We built our knowledge of the issues affecting businesses to help NIG create relevant and practical content that brokers can rely on when their clients need it most.

Becoming thought leaders requires a balance of know-how and original thinking, something we capture in regular meetings with the NIG team. Discussions about the most pressing industry topics allow NIG to develop original opinions and ideas that help to deliver content that always cuts through.

“Sticky totally understands our industry, they’re quick to get to grips with an idea and turn them into innovative, forward-thinking pieces of content.”
Alice Pickering
NIG

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