Spire logo

Award-winning healthcare comms

Spire Healthcare
Animations, Copywriting, Data, Social, Strategy, Video


Private healthcare provider Spire wanted to take a new approach when sharing their work with the world, that put their patients at the heart of communications. 

Sticky were asked to build a content strategy to:   

  • Encourage positive sentiment   
  • Boost online engagement   
  • Update patients on their treatment schedules 


During the COVID crisis, we looked at how Spire supported the NHS by offering up hospital space, staff and equipment. We used data-led insights to identify the activities that would resonate with their audience the most and shifted the focus on to their good news through #howwehelp. 

Videos, animated graphics, social media campaigns and social listening reports were created as part of a strategy that earned professional praise and continues to deliver results. 

positive sentiment with audiences
increase in share of voice in news coverage
positive #howwehelp mentions
PR Week Award for Best Healthcare Crisis Comms

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