Private healthcare provider Spire wanted to take a new approach when sharing their work with the world, that put their patients at the heart of communications.
Sticky were asked to build a content strategy to:
- Encourage positive sentiment
- Boost online engagement
- Update patients on their treatment schedules
During the COVID crisis, we looked at how Spire supported the NHS by offering up hospital space, staff and equipment. We used data-led insights to identify the activities that would resonate with their audience the most and shifted the focus on to their good news through #howwehelp.
Videos, animated graphics, social media campaigns and social listening reports were created as part of a strategy that earned professional praise and continues to deliver results.
positive sentiment with audiences
increase in share of voice in news coverage
positive #howwehelp mentions
PR Week Award for Best Healthcare Crisis Comms